From Yahoo Finance: 2025-04-21 04:56:00

South Korean table-ordering service provider t’order is seeking $50m in Series C funding to expand its data-driven foodservice technology globally. The company, valued at $220m, has appointed Samil PwC as its financial advisor. Over 260,000 tablets are in use, with a monthly GMV of $317m and $7.4bn transaction volume to date.

t’order’s success lies in its in-tablet advertising business, generating three billion ad impressions monthly. Collaborating with large enterprise advertisers, the company creates data-driven ad campaigns tailored to factors like table size and location. The company raised $23m in its Series B round in 2024 to enhance product innovation and scale nationwide deployment.

The Series C funding will enable t’order to provide personalized insights and decision-support tools to restaurateurs. The company aims to leverage its extensive dataset for AI-driven personalization and data analytics, as well as strengthen its leadership position.

Read more: South Korean table ordering firm t’order targets $50m in series C round