Tariffs causing losses for Apple and Nike, potential long-term buys

From Yahoo Finance: 2025-04-13 18:12:00

Tariffs are causing market volatility, impacting growth sectors like technology and consumer discretionary. Apple and Nike have both seen significant losses year-to-date, underperforming major indices. Apple’s exposure to tariffs in China is a major concern, with a potential 145% tariff increase threatening profitability. Buying Apple stock now relies on its ability to navigate tariffs and maintain pricing power. Nike, facing similar tariff risks, is struggling with management errors and competition. Nike’s heavy dependence on China for production and sales adds to its vulnerability. Apple and Nike both face tariff risks and slower earnings growth, making them potential long-term buys if they can weather the storm. Apple appears safer, while Nike has higher risk but potential rewards if it can turn the business around. Consider upcoming earnings calls for more insight into their strategies amidst trade tensions.



Read more at Yahoo Finance: Tariff-Sensitive Stocks Apple and Nike Are Getting Clobbered. Time to Buy?