Temu and Shein cutting US digital ad spending due to tariffs ending cheap shipping from China.

From Yahoo Finance: 2025-04-16 18:39:00

Chinese online marketplace Temu and fast-fashion retailer Shein are cutting U.S. digital ad spending, impacting tech giants like Facebook and YouTube. Trump’s order ending tariff exemptions on goods valued under $800 from China and Hong Kong is the reason behind this move. Both companies plan to raise prices and reduce ad spending on multiple platforms. Temu’s U.S. ad spend on major platforms dropped 31% while Shein’s fell 19% in a recent period. Meta and Google declined to comment on the situation. Temu has notably decreased ads on Google Shopping after increasing them in Q1.



Read more at Yahoo Finance: Temu, Shein slash digital ads as tariffs end cheap shipping from China, data show