From CNBC: 2025-04-02 07:00:00

Suerte Tequila, based in Colorado, has decided not to raise prices for its customers despite potential tariffs. The company’s CEO, Laurence Spiewak, stated that they will absorb any levies if necessary, with agave prices falling significantly. Suerte’s independence and focus on cost control have led to strong sales growth in the tequila market.



Read more at CNBC: Tequila maker says tariffs won’t affect prices. Here’s why