UFC and Meta partnership deal includes AI, social media integration, and Octagon ring branding.

From CNBC: 2025-04-02 14:41:00

UFC has secured a multimillion-dollar partnership deal with Meta, integrating Meta AI, Meta Glasses, Facebook, Instagram, and more. Meta becomes the official fan technology partner of UFC, with branding in the Octagon ring. UFC’s media rights discussions will begin soon, with ESPN not renewing its deal. Both companies are planning follow-on announcements.

While Dana White and Mark Zuckerberg didn’t personally negotiate the deal, their close relationship helped. Zuckerberg expressed excitement about working with UFC and experiencing the sport in new ways. Zuckerberg has attended UFC events and is a fan of mixed martial arts. He has made controversial statements about corporate culture and praised Donald Trump.

Meta has listed Mark Zuckerberg’s love of combat sports as a potential risk factor in their annual report. The company stated that they rely on key personnel like Zuckerberg, who participates in high-risk activities like combat sports. If Zuckerberg were to become unavailable, it could have a significant impact on Meta’s operations.



Read more at CNBC: UFC signs sponsorship deal with Mark Zuckerberg’s Meta