From GlobeNewswire: 2025-04-25 10:00:00

The Virtual Tour Market was valued at USD 8.89 billion in 2023, projected to reach USD 127.47 billion by 2032 with a CAGR of 34.49%. Major players include Matterport Inc., Kuula LLC, and RTV, Inc. The U.S. market was valued at USD 2.18 billion in 2023, expected to reach USD 29.76 billion by 2032 with a CAGR of 33.7%.

The Hardware segment led the Virtual Tour Market in 2023, accounting for 47% of revenue share. The Services segment is expected to witness the fastest CAGR from 2024-2032. Semi & Fully Immersive experiences dominated in 2023, while the Non-immersive segment is poised to register the fastest CAGR from 2024-2032.

Real Estate dominated the Virtual Tour Market in 2023, with Tourism & Hospitality forecasted to register the fastest CAGR from 2024-2032. IT & Telecom led in 2023, with Retail & E-Commerce projected to have the highest CAGR during the forecast period. Asia-Pacific dominated the market in 2023, with North America expected to register the fastest CAGR. The virtual tour market is expected to experience steady growth over the next decade, driven by the increasing demand for immersive digital experiences among the middle-class population and tech-savvy younger demographic in the region. North America is projected to have the fastest CAGR from 2024-2032, fueled by advanced technology infrastructure and high consumer readiness for digital experiences.

Recent developments in 2024 include partnerships and expansions in major Asian and European markets, such as Matterport partnering with Expedia for immersive virtual hotel tours and Realync expanding its virtual leasing platform to cover European residential markets. Zillow also introduced AI-enhanced interactive property tours integrated with neighborhood insights in the U.S.

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For more information on the virtual reality market, check out related reports on Virtual Reality (VR) Content Creation Market Share by 2032, Virtual Sports Market Analysis by 2032, Virtual Influencer Market Forecast by 2032, and Virtual Networking Market Growth by 2032. Stay informed and up-to-date on market trends and projections in the virtual tour industry.



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