From Yahoo Finance: 2025-04-20 10:30:00

Lori Rosenkopf, vice dean of entrepreneurship at the University of Pennsylvania’s Wharton School, discusses the keys to starting and building a successful business in her book “Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation.” She emphasizes that anyone can be entrepreneurial by creating value through innovation, whether in products, services, processes, or business models. Resilience is highlighted as a crucial quality for entrepreneurs, along with self-awareness and building relationships. Rosenkopf also addresses the diversity of entrepreneurship, from microbusinesses to disruptive startups.

The book underscores the importance of pursuing new ideas and thinking broadly about strengths to foster innovation. It encourages individuals to explore different experiences and interests to uncover unique opportunities. The entrepreneurial scene for midlife individuals, or senior entrepreneurs, is also examined, noting that successful founders are often over 40. Self-awareness, access to resources, and mentoring are essential for entrepreneurial success. The book aims to inspire and empower individuals to embrace an entrepreneurial mindset, emphasizing that entrepreneurs are made and can come from diverse backgrounds.



Read more at Yahoo Finance: Wharton professor discusses what it takes for entrepreneurs to succeed