Why Footwear Stocks Nike, On Holding, Deckers, and Boot Barn Were Tumbling Today

From Nasdaq: 2025-04-03 15:12:00

Stocks are plummeting after President Trump announced a 10% tariff on global imports, impacting major trading partners. Footwear and apparel sectors hit hard as products are mostly made outside the U.S., potentially leading to price hikes for consumers. Nike, Deckers, On Holdings, and Boot Barn face significant stock drops due to reliance on Asian manufacturing. Tariffs on China and Vietnam could hurt industry leaders like Nike, while companies scramble to adjust to new trade policies. Uncertainty looms for the sector, but long-term survival and growth expected.

As S&P 500 dives, footwear stocks like Nike, Deckers, On Holdings, and Boot Barn plummet due to tariff concerns. Despite diversified manufacturing bases, companies face challenges passing on increased costs to consumers. Nike’s reliance on Asian manufacturing could impact margins, while Deckers and On Holdings also feel the heat. Boot Barn’s Mexico and China production faces uncertainty amid tariff escalation. The footwear sector faces setbacks, but strong brands and consumer demand may drive recovery in the long term. Investors should brace for short-term volatility in the industry.



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