Tariff uncertainty impacts stock market, investors focus on stocks with pricing power.

From Yahoo Finance: 2025-04-18 10:00:00

The stock market is volatile due to tariff announcements, causing uncertainty. President Trump has imposed a temporary pause with exemptions, but investors seek ways to safeguard their portfolios.

Implementing tariffs raises business costs, leading to inflation worries and low economic expectations. Investors can focus on adding stocks with pricing power to their portfolios as a buffer.

Companies like Coca-Cola, Apple, Ferrari, Costco, and Netflix have proven pricing power by raising prices and maintaining customer loyalty, offsetting potential challenges from tariffs.

Investors are advised to consider valuation before buying stocks with pricing power. Dollar-cost averaging into shares over time can help mitigate risks and take advantage of different price points.

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Read more at Yahoo Finance: Worried About How Tariffs Will Affect Your Portfolio? Look for Stocks That Have 1 Super Characteristic.