Coca-Cola partners with Adobe to launch AI platform Fizzion for faster creative content creation.

From Yahoo Finance: 2025-05-18 16:30:00

The Coca-Cola Company (NYSE:KO), in collaboration with Adobe, introduces Project Fizzion, an AI platform enhancing creative content generation up to ten times faster while maintaining brand integrity and originality. Fizzion integrates with Adobe tools to automate brand guidelines application across formats, platforms, and markets, optimizing creativity without compromising brand consistency.

Rapha Abreu, Global Vice President of Design at The Coca-Cola Company, highlights how Fizzion embeds AI into design elements like logos and imagery, ensuring they behave, adapt, and scale intelligently across contexts, allowing creativity to thrive without losing authenticity. This innovative approach aims to streamline creative processes while maintaining brand identity.

The Coca-Cola Company (NYSE:KO) not only leads in innovation with Fizzion but also boasts a strong financial position with a 63-year history of increasing dividends. KO currently pays a quarterly dividend of $0.51 per share and has a dividend yield of 2.83% as of May 18, showcasing its commitment to long-term shareholder value and financial stability.



Read more at Yahoo Finance: A New AI Tool to Boost Creativity Worldwide