AI is improving return on ad spend for Alphabet's customers, leading to positive outcomes.

From Yahoo Finance: 2025-05-23 15:58:00

After attending an event hosted by Alphabet Inc., BMO Capital reported improved return on ad spend for the tech giant’s customers. Marketers are now generating $6 for every $1 invested in GOOG’s search ads. The utilization of AI by Alphabet Inc. is generating increased ROAS for its clients, with further improvement expected as AI is utilized in more countries. AI is spurring new types of searches, making it easier for marketers to reach their target audience. Additionally, AI has improved YouTube’s ROAs. BMO Capital maintains a $200 price target and an Outperform rating on GOOG shares.



Read more at Yahoo Finance: AI Is Helping Alphabet (GOOG)’s Customers, According to an Investment Bank