Among Advertising & Media Stocks That Could Tank If Recession Hits

From Yahoo Finance: 2025-05-13 16:29:00

The article highlights 10 Advertising & Media Stocks That Could Tank If Recession Hits, focusing on Roku, Inc. (ROKU) and its position against other stocks. Recession impacts advertising and media sectors first, leading to reduced budgets and missed revenue targets. Companies with diversified income streams tend to fare better. Roku operates as a TV streaming platform, with a recent Buy rating and $100 price target from Bank of America. Its profitability trajectory is strong, but reliance on advertising revenue poses a risk. Overall, ROKU ranks 1st on the list of stocks at risk during a recession, with other AI stocks potentially offering higher returns in the short term.



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