Apple: Latest Tariff Threat Creates Uncertainty,…

From Morningstar: 2025-05-23 17:02:00

President Trump threatened Apple with a 25% tariff on iPhones imported from India and other countries, pushing for US production. Morningstar Equity Research sees this as a negotiating tactic to increase US investment from Apple, possibly in domestic chip production. Despite concerns, Apple’s shares remain fairly valued, with a $200 per share fair value estimate.

Trump’s tariff threats would impact Apple’s earnings and valuation, but the company has already committed $500 billion to US investment. Morningstar expects a deal to avoid blanket iPhone tariffs, factoring in concerns over AI growth and pricing strategy. The administration aims to leverage tariffs to secure greater commitments from Apple, potentially affecting unit sales.



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