Barbie maker to hike prices on US toys amid Trump tariffs

From Yahoo Finance: 2025-05-06 05:22:00

Mattel withdraws 2025 financial forecast due to Trump’s tariffs on Chinese imports, impacting 40% of their products. Considering price hikes in the US to offset costs. Plans to reduce promotions and diversify manufacturing. Reported $827 million in sales but $40 million net loss due to tariffs.

Toy industry faces challenges from tariffs, affecting consumer prices and product availability. Mattel CEO supports zero tariffs on toys. Hasbro acknowledges impact but maintains financial forecasts. Companies navigate tariff landscape to balance cost management and consumer impact.

Despite increased expenses from tariffs, Mattel repurchased $160 million in shares and increased cost-savings target to $80 million. Industry faces uncertainty with tariffs impacting supply chains. Mattel and competitors strive to manage costs while minimizing consumer impact in the face of shifting trade tensions.

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