From Yahoo Finance: 2025-05-26 09:15:00

BofA Securities analyst Chris Nardone lowered Deckers Outdoor Corporation’s price target from $154 to $128, citing concerns about HOKA brand’s growth in the U.S. running market. Nardone projected a 13% growth for HOKA in Fiscal Year 2026, while Deckers’ UGG brand is expected to grow by 7% with improved product availability and pricing strategies.

Nardone doubts HOKA’s ability to drive growth in the competitive U.S. running market, despite expanded color options for Clifton and Bondi shoe lines. He forecasts a 13% growth for HOKA in Fiscal Year 2026. Deckers’ UGG brand may surpass growth expectations with pricing strategies and high order volumes from last year’s holiday season.

Although Deckers has growth potential, Nardone believes other AI stocks offer higher return potential with less downside risk. For a stock with 100x upside potential, consider exploring the “cheapest AI stock” highlighted in a recent report. For more stock recommendations, check out the 10 Best Stocks to Buy According to the Bill & Melinda Gates Foundation Trust and 15 Best Stocks to Buy According to Jim Simons’ Renaissance Technologies.



Read more at Yahoo Finance: BofA Cuts Deckers’ (DECK) Price Target Amid HOKA Growth Concerns