Bosch plans to increase sales in North America by 2030 focusing on U.S. market

From GlobeNewswire: 2025-05-14 09:55:00

Bosch aims for North America to make up 20% of global sales by 2030, with the U.S. leading. $2 billion invested in U.S. over past 5 years, $6 billion in acquisitions since 2023. Sales in North America up nearly 5% in 2024, totaling $17.3 billion. Mobility growth driven by ICE and software-defined technologies.

Despite market challenges, Bosch saw sales growth in North America in 2024. The region achieved the largest sales increase globally for Bosch, with plans for further investment and growth. The U.S. market is key to Bosch’s expansion, with a focus on mobility technologies and acquisitions. Bosch employs 20,000+ associates in the U.S.

Bosch posted sales increases in Mobility, Consumer Goods, and Energy/Building Technology sectors in North America in 2024. Sales reached $10.7 billion in Mobility, $3.4 billion in Consumer Goods, and $1.9 billion in Energy/Building Technology. The company continues to invest in technologies supporting regional trends, including software-defined vehicles and ADAS.

Bosch remains committed to ICE technology while expanding offerings in software-defined vehicles, ADAS, and hybrid solutions. Sales of ICE-related technology in North America have remained steady, with additional support for BEV and hydrogen solutions. The company is investing in manufacturing SiC chips in California and expanding its workforce in the U.S.

Bosch’s Cross-Domain Computing Solutions division was a key driver of growth in 2024, providing solutions for ADAS and vehicle computers. The company is focused on developing technology for assisted and automated driving, including radar sensors with in-house developed computing chips. Bosch’s investment in software and hardware supports the evolving needs of U.S. automakers. Bosch introduces new radar sensor technology using RF CMOS technology, enabling high-frequency and digital circuits on one chip with 22nm transistors. The sensor is powerful and efficient, marking Bosch as the first Tier 1 supplier to use this technology in serial production.

In a new partnership with SEPTA, Bosch will install forward collision warning systems on all trams in Philadelphia. The fleet serves nearly four million people, expanding from a successful pilot program in 2022. This move showcases Bosch’s commitment to ADAS technology beyond passenger cars.

Bosch’s growth initiatives extend beyond Mobility, with new campaigns in Consumer Goods. The company debuted a Big Game ad campaign featuring power tools and appliances. Additionally, Bosch plans to acquire the HVAC solutions business from Johnson Controls, enhancing its residential and light commercial offerings.

The Bosch Group announces ambitious growth plans through Strategy 2030, aiming for annual growth of 6-8% until 2030. Despite challenging market conditions, Bosch increased sales revenue by 4% in Q1 2025. The company remains focused on innovation, cost efficiency, and profitable business areas to achieve these goals. Bosch reported sales of 90.3 billion euros in 2024, with operations in Mobility, Industrial Technology, Consumer Goods, and Energy/Building Technology. The company focuses on automation, electrification, digitalization, and sustainability. Bosch offers cross-domain solutions, connectivity, and AI-based products. Its global network includes 136 locations and 87,000 R&D associates.

Founded in 1886 by Robert Bosch, the company’s structure ensures long-term planning and financial independence. Majority owned by Robert Bosch Stiftung GmbH, the company aims to safeguard its future, as per the founder’s will. Additional info available online at www.bosch.com. Exchange rate: 1 EUR = 1.0823 USD.

Bosch’s focus on growth in the United States includes consolidation after acquiring Paladin Technologies. Learn more at www.bosch-press.com.



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