Casino Group to launch Franprix and Monoprix stores in Morocco, aiming at global expansion strategy.

From Yahoo Finance: 2025-05-27 05:06:00

French retailer Casino Group has teamed up with H&S Invest to launch 210 Franprix and Monoprix stores in Morocco by 2035. This move is part of Casino Group’s global expansion strategy through franchising, with 472 franchised outlets outside France contributing to 3.5% of net sales in 2024.

Casino Group CEO Philippe Palazzi highlighted the partnership’s alignment with their international growth plan, leveraging brand strength and logistics expertise. The collaboration with H&S Invest aims to rapidly establish high-performance convenience stores in Morocco, catering to evolving consumer needs.

H&S Invest sees the collaboration as a chance to diversify its retail portfolio and enhance the Moroccan convenience retail sector. Franprix and Monoprix will offer a wide range of products, with the first stores set to open in 2026 featuring fresh goods and local items.

Chairman Moncef Belkhayat expressed pride in partnering with Casino Group to introduce new retail experiences in Morocco. The goal is to create over 1,000 jobs by 2030 through the rollout of Franprix and Monoprix stores, enhancing the Kingdom’s retail landscape.

In Q1 of fiscal 2025, Monoprix’s sales dropped by 0.6% and Franprix’s by 1.7% compared to the same period in 2024. The collaboration between Casino Group and H&S Invest aims to revitalize the Moroccan retail market with innovative offerings and job opportunities.



Read more at Yahoo Finance: Casino to introduce Franprix and Monoprix retail brands in Morocco