From CNBC: 2025-05-20 04:30:00

U.S. births rose by 1% in 2024, totaling 3.6 million according to CDC. Bc Babycare, a Chinese company, enters the U.S. market despite trade war tensions. The company anticipates rapid growth, aiming for its baby carrier to become a best-seller on Amazon and projecting 10-fold sales increase in a year.

With a 4.7-star rating on Amazon, Bc Babycare’s baby carrier claims to reduce pressure on parents by up to 33%. The company already has the carrier stocked in U.S. warehouses and a global supply chain in place. U.S.-China trade tensions have led to increased tariffs on baby gear, impacting prices for consumers.

Bc Babycare plans to invest in the U.S., including opening an office and hiring local staff. The company aims to sell online, invest in marketing, and collaborate with major retailers. Partnerships with U.S. companies for raw materials and research are also in the works. The company raised $97.09 million in funding in 2021.

Multinational brands are facing increased competition in their home markets as Chinese companies expand globally. Bc Babycare’s move into the U.S. market reflects this trend. Oliver Wyman notes that the Chinese market is driving premium product innovations that are being exported, impacting global competition in various sectors.

Read more: China-based Bc Babycare ramps up U.S. expansion despite trade war