E.l.f Beauty acquires Hailey Bieber's Rhode beauty brand for $1 billion

From Yahoo Finance: 2025-05-29 06:12:00

E.l.f. Beauty has purchased Hailey Bieber’s Rhode skincare brand in a $1 billion deal. Rhode had $212 million in net sales in the past year and plans to partner with Sephora. Bieber, 28, will be Rhode’s chief creative officer. The deal includes $600 million in cash, $200 million in E.l.f. Beauty stock, and a potential $200 million based on future growth. E.l.f. reported a 28% increase in global sales to $1.3 billion. Both E.l.f. and Rhode products are vegan and cruelty-free. E.l.f. owns other brands like Naturium and Keys Soulcare. CEO Tarang Amin is excited about the acquisition.



Read more at Yahoo Finance: Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion