Crocs names Terence Reilly chief brand officer to boost global marketing

From Yahoo Finance: 2025-05-22 11:07:00

Crocs appoints Terence Reilly as executive vice-president and chief brand officer to enhance global marketing strategy. Reilly will focus on creative leadership and storytelling efforts to strengthen Crocs and HEYDUDE brands. CEO Andrew Rees to lead HEYDUDE brand temporarily. In FY24, Crocs reports 3.5% increase in consolidated revenues to $4.10bn, with Crocs brand revenues up 8.8% but HEYDUDE revenues down 13.2%. Crocs Brand expected to grow 4.5% in 2025, while HEYDUDE Brand to decline 9% to 7%.



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