Down 23% This Year, Is It Finally Time to Buy Nike Stock?

From Nasdaq: 2025-05-09 17:45:00

Nike (NYSE: NKE) stock is down 23% this year and 67% from all-time highs, raising questions about its future. Sales fell 9% in the fiscal third quarter, with a projected mid-teens drop in the fourth. Despite challenges, Nike remains a dominant player in the industry, but with a forward P/E ratio of 28 and declining sales, caution is advised. The company is focusing on innovation and revamping its brand under new CEO Elliott Hill. While not a guaranteed opportunity, long-term investors may find Nike stock at its current price point attractive.



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