From Yahoo Finance: 2025-05-27 07:52:00

Fenix Outdoor Group partners with TextileGenesis to track preferred fibres like cotton and synthetics in their supply chain. The adoption of Fibre-to-Retail (FTR) technology will ensure traceability and transparency from fibre to retail, enhancing consumer trust in sustainable practices.

The collaboration aims to strengthen brand credibility and consumer confidence by adhering to local and international sustainability standards. TextileGenesis’s CEO highlighted Fenix’s commitment to responsible sourcing, shaping a more sustainable future in outdoor apparel. The partnership will integrate advanced tools for ethical sourcing verification.

After a successful pilot, Fenix plans to fully integrate TextileGenesis’s tools into its operations. This move will elevate their efforts in ethical sourcing and sustainability, meeting their commitments to uphold the highest standards. The integration will provide consumers with verifiable evidence of responsible sourcing practices.

Read more: Fenix, TextileGenesis partner on fibre to retail traceability