Ferrero changes Nutella, Ferrero Rocher in U.S. market

From CNBC: 2025-05-09 06:00:00

Ferrero North America is introducing new products to appeal to U.S. consumers, including peanuts in Nutella, square Ferrero Rocher candies, and Dr Pepper Tic Tacs. The company is showcasing its largest array of new items at the Sweets and Snacks Expo in Indianapolis. Ferrero has been investing in the U.S. market for the past decade, bringing in global brands like Kinder.

Ferrero, based in Luxembourg, acquired several U.S. candy businesses like Fannie May and Nestle’s candy division. It is now the third-largest candy company in the U.S. behind Hershey and Mars. Ferrero aims to increase market share through innovation and organic growth. The company saw 3.4% growth in the past year and plans to launch new products tailored to American consumers.

Ferrero is releasing Americanized versions of its popular products, including square Ferrero Rocher candies and Nutella Peanut spread. The Nutella Peanut flavor combines cocoa, hazelnuts, and roasted peanuts. The company is investing $75 million in manufacturing facilities to support the new products. Ferrero also plans to expand its marketing efforts, including big promotions during major sporting events like the Super Bowl and World Cup. 1. The stock market saw a significant increase today, with the S&P 500 reaching a record high of 4,500 points. This surge was fueled by positive earnings reports from big tech companies like Apple and Microsoft, driving investor confidence.

2. In other news, the Labor Department reported a decrease in unemployment claims, with only 340,000 new claims filed last week. This is the lowest number of claims since the start of the pandemic, indicating a strengthening job market.

3. On the international front, tensions are rising between Russia and Ukraine as Russian troops continue to build up near the Ukrainian border. The U.S. and NATO have expressed concerns about a potential invasion, urging Russia to de-escalate the situation.

4. Climate activists are celebrating a victory as the Biden administration announced plans to reinstate California’s authority to set its own vehicle emissions standards. This move is seen as a step towards combating climate change and promoting cleaner energy solutions in the transportation sector.



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