From Yahoo Finance: 2025-05-05 11:23:00

Google has introduced updates to its CTV campaigns, expanding reach to home TV sets. YouTube leads streaming watch time, reaching 98% of CTV households. Partnerships with Netflix, NBCUniversal, and Disney offer more placement options. Integration with Tubi, Spotify, and Roblox for ads. AI tools enhance targeting and insights for improved results.



Read more at Yahoo Finance: Google Announces CTV Ad Updates, Including Improved AI Assistance