AI-Media partners with Lightning International to provide real-time subtitles in 50 languages.
From GlobeNewswire: 2025-05-23 20:18:00
AI-Media Technologies Limited has partnered with Lightning International to bring entertainment to a global audience. This collaboration aims to break barriers, improve revenue opportunities, and transform the distribution and monetization of premium content in various markets. Solutions like LEXI and LEXI Translate will provide localized content and live translated subtitles in over 50 languages, allowing channels to reach a global fanbase and expand into new markets.
The partnership between AI-Media and Lightning International offers transformative benefits for FAST platforms and content owners. By providing real-time subtitles, engagement increases, accessibility improves, and new revenue streams open up. Traditional live translation methods are costly and resource-intensive, but AI-Media’s AI-powered solutions offer scalable localization at a fraction of the cost, with lower latency and higher reliability.
AI-Media’s solutions, Alta and LEXI Translate, provide real-time transcription and translation seamlessly integrated into linear channel feeds delivered to FAST platforms through Lightning International’s content delivery services. This approach optimizes workflow, making localization cost-effective, scalable, and reliable. Lightning International’s CEO, James Ross, is excited about this collaboration, setting a new standard for localization in the FAST industry.
The future of FAST TV localization looks promising with the introduction of LEXI Voice at NAB. This breakthrough in AI synchronization allows broadcasters and rights holders to provide audio tracks in alternative languages in real-time, enhancing accessibility for visually impaired viewers and offering a more immersive experience in the local language. AI-Media, founded in Australia in 2003, is a global leader in AI-powered solutions for live speech translation, subtitling, and language accessibility. Their latest innovation, LEXI Voice, revolutionizes how a global audience interacts with live content, offering multilingual real-time voice translations based on the accuracy of LEXI subtitles. Lightning International, based in Hong Kong since 2011, curates a package of over 15 FAST channels distributed worldwide, including Action Hollywood Movies, Concerto TV, Docsville, and more. Their collaboration with AI-Media sets a new standard for FAST localization, expanding into new markets and providing a barrier-free viewing experience for all audiences.
Read more at GlobeNewswire: Grenzenlose Unterhaltung: AI-Media und Lightning