Partnership between AI-Media and Lightning International brings captioning and translations to FAST channels

From GlobeNewswire: 2025-05-23 20:18:00

AI-Media Technologies Limited has partnered with Lightning International to bring captioning and live translations to Free Ad-Supported Television (FAST) channels, aiming to increase global entertainment access and revenue opportunities for content owners. This collaboration addresses the challenge of delivering premium and localized content to a global audience, enhancing accessibility for viewers in over 50 languages.

The partnership allows channels previously limited to English-speaking markets to reach a global audience with direct translations in languages such as French, German, Italian, Japanese, and more. This expands distribution channels, increases viewership, and enables content monetization in previously untapped markets.

AI-Media’s CEO, Tony Abrahams, stated that the collaboration will transform the FAST industry by making premium content accessible and localized in real-time, helping platforms expand audiences and revenue while fostering inclusivity globally.

The partnership offers transformative benefits for FAST platforms and content owners, including increased engagement and viewership, broader accessibility, and new revenue streams. The AI-Media solution provides cost-effective real-time captioning and translation, enhancing workflow efficiency and reliability.

AI-Media’s Alta and LEXI Translate solutions offer real-time transcription and translation, seamlessly integrating captions into linear channel feeds, which are then delivered to FAST platforms via Lightning International’s content delivery service based in Hong Kong. This approach ensures a cost-effective, scalable, and reliable workflow.

Lightning International’s CEO, James Ross, expressed excitement about the partnership, setting new standards for localization in the FAST industry, opening new markets, and ensuring seamless content accessibility for all viewers.

The future of FAST TV localization looks promising with the launch of LEXI Voice at NAB, an AI-powered voice-over innovation that enables broadcasters and content owners to deliver live multilingual audio tracks, enhancing accessibility for visually impaired individuals and providing a more immersive experience for global audiences.



Read more at GlobeNewswire: Hiburan Tanpa Sempadan: AI-Media dan Lightning