From Yahoo Finance: 2025-05-01 13:30:00

Part 2 of the series focuses on building, pitching, and maintaining shipper relationships for business consistency. The Playbook Masterclass provides practical steps to secure direct freight and emphasizes the importance of proactive outreach to shippers. Tracking leads and consistent follow-ups are key to success in freight prospecting. Confidence, not desperation, is the key to securing partnerships.

To succeed in securing direct freight, consistent communication and showcasing of metrics such as on-time performance, claims rate, and capacity are crucial. Building relationships with the right shippers based on triangle lanes, recurring routes, and local/regional density can lead to consistent revenue and reduced deadhead. The load board should be seen as a supplement, not the primary source of revenue, to avoid dependency on spot freight.

Fear of rejection and lack of confidence are common barriers to transitioning to direct freight, but consistent effort and a structured approach can overcome these obstacles. Building relationships with shippers based on trust, reliability, and data-driven performance metrics can lead to long-term success in the freight industry. Direct freight allows truck drivers to take control of their business by building longevity through consistent action. The challenge is to track leads, make calls, send packets, follow up, and document results to regain control. The Playbook Masterclass helps carriers across the country make real deals and reduce deadhead, offering a blueprint for success in the industry.



Read more at Yahoo Finance: How to Go Direct and Ditch the Spot Market (Part 2)