Two entrepreneurs sold Primal Kitchen to Kraft Heinz for $200 million after selling mayo.

From Yahoo Finance: 2025-05-29 16:31:00

Mark Sisson and Morgan Zanotti co-founded Primal Kitchen in 2015, selling avocado-oil-based mayo for $10 per jar. Four years later, they sold the company to Kraft Heinz for $200 million. Their journey from startup to success was profiled by CNBC, highlighting their belief in offering healthier alternatives in the food market. Primal Kitchen’s success defied conventional wisdom on pricing, attracting health-conscious consumers willing to pay a premium. Sisson’s existing business and customer base played a crucial role in funding and launching Primal Kitchen. The company saw rapid growth, breaking even in year two and reaching $50 million in annual sales by 2018. Kraft Heinz acquired Primal Kitchen for $200 million in 2019, celebrating nearly $250 million in sales by 2024.



Read more at Yahoo Finance: How Two Entrepreneurs Made $200 Million By Selling Mayonnaise For $10 Per Jar