From GlobeNewswire: 2025-05-05 10:00:00

The Immersive Entertainment Market was valued at USD 92.61 billion in 2023 and is expected to reach USD 661.10 billion by 2032 with a CAGR of 24.5%. Major players include Meta, Microsoft, HTC, and more. The U.S. market is projected to reach USD 168.25 billion by 2032, driven by VR, AR, and MR technologies.

Virtual Reality (VR) dominated the market in 2023, while Mixed Reality (MR) is expected to lead future growth with a 25% CAGR. Gaming is the dominant application in immersive entertainment, with the music and concerts category showing rapid growth. North America leads the market, while Asia Pacific sees fast growth driven by gaming and 5G expansion. North America leads in immersive content production due to early adoption of VR/AR tech and heavy investment. Tech giants like Meta, Microsoft, Apple, and Sony drive innovation, releasing cutting-edge wearables. Asia Pacific sees rapid growth, fueled by demand for immersive gaming, 5G expansion, and smartphone use in China, Japan, South Korea, and India, with major companies investing in VR/AR experiences. Recent developments include Meta’s Meta Quest 3 VR headset and HTC’s VIVE XR Elite mixed-reality headset. SNS Insider offers market research, including insights on immersive entertainment, tech trends, and company profiles to help clients navigate changing markets. Related reports cover exposure management, managed domain name systems, construction estimating software, and IT operations management software.



Read more at GlobeNewswire: Immersive Entertainment Market Size to Surpass USD 661.10