From CNBC: 2025-05-05 12:21:00

General Motors’ global design headquarters in Michigan harkens back to the automaker’s Golden Era. President Mark Reuss is leading Cadillac’s renaissance to compete with luxury brands. Cadillac’s focus on all-electric vehicles and flagship models aims to restore the brand’s prominence in the luxury market.

Cadillac’s strategy includes isolating its products from GM’s other brands and focusing on exclusive Cadillac interiors and powertrains. The brand’s portfolio of sporty, sleek vehicles aims to elevate its status and improve residual values. Cadillac’s all-electric future includes the bespoke Celestiq, a hand-built high-end vehicle.

Cadillac’s momentum is building in North America, with sales increasing and high brand value. Despite challenges in China, Cadillac aims to grow globally and return to Europe. The brand’s focus on product strength and market positioning is key to its renaissance and growth in the luxury vehicle market.



Read more at CNBC: Inside GM’s battle to revive Cadillac as the American luxury car brand