Levi Strauss to sell Dockers to Authentic Brands for $311 million to focus on core labels

From Yahoo Finance: 2025-05-20 08:36:00

Levi Strauss will sell its Dockers brand to Authentic Brands Group for $311 million to focus on Levi’s and Beyond Yoga. The move aligns with Levi’s strategy to boost sales through direct-to-consumer channels. Dockers accounted for 5% of net revenues in recent fiscal years. The sale is expected to be completed by the end of July in the U.S. and Canada, with global operations closing by January 2026. Levi Strauss plans to use $100 million from the sale for share repurchases. CEO Michelle Gass emphasized the company’s focus on DTC, international growth, and women’s and denim lifestyle opportunities.



Read more at Yahoo Finance: Levi Strauss to sell Dockers to Authentic Brands for $311 million to focus on core labels