Magnite, Inc. (MGNI) Teams Up with Amazon Publisher Services (APS) to Unlock New Streaming TV Opportunities
From Yahoo Finance: 2025-05-21 13:14:00
Magnite, Inc. (MGNI) & Amazon Publisher Services (APS) deepen their streaming TV collaboration using APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe platform. This allows publishers to access premium demand from Magnite on Amazon devices and expands Magnite’s access to streaming TV inventory through APS on Fire TV.
Nielsen’s “Gauge” report shows streaming services (like Amazon) gaining momentum against traditional TV/cable platforms, with 44.3% market share for streaming and 45% for cable. Magnite’s collaboration with APS on Fire TV gives advertisers access to premium streaming inventory, connecting them more comprehensively to streaming TV content.
Magnite, Inc. (MGNI) and Amazon Publisher Services (APS) have a history of collaboration, launching the Transparent Ad Marketplace in 2016 and later joining Amazon Ads’ Certified Supply Exchange Program in 2024. This new integration with Magnite aims to bring incremental demand to publishers through interoperable solutions, building on their successful partnership.
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