From Yahoo Finance: 2025-05-04 08:07:00

McDonald’s faces its worst quarter since the pandemic, with U.S. comparable sales down 3.6% and global sales down 1%. Systemwide sales decreased 1%, causing shares to fall. Despite the struggles, McDonald’s holds around 10% market share in coffee and launched CosMc’s to test new products.

CosMc’s, a spin-off café focusing on beverages and breakfast items, went viral before opening, leading to five locations opening. McDonald’s plans to revamp its original menu based on CosMc’s feedback and launch new food and beverage additions inspired by the spin-off concept.

McDonald’s will test an entirely new beverage menu inspired by CosMc’s later this year. The move is part of a menu innovation strategy to better compete against fast-food rivals. The company recently introduced a “Restaurant Experience Team” and new global “Category Management” teams to focus on innovation within its food products.

Read more: McDonald’s menu adds experimental new items fans will love