McDonald's closing standalone beverage stores to focus on testing drinks in existing restaurants

From Yahoo Finance: 2025-05-23 16:32:00

McDonald’s is closing its five CosMc’s stores focused on beverages, but will test some drinks in its restaurants. The company opened the stores in 2023 to explore the growing beverage market. Standalone stores allowed for testing new flavors and technologies without impacting existing McDonald’s locations. “CosMc’s-inspired” drinks will be tested in hundreds of U.S. stores. McDonald’s has over 14,000 locations in the U.S.

In March, McDonald’s announced a new team to develop beverages. All CosMc’s stores will close starting in late June, with the app also being discontinued. Restaurant consultant John Gordon noted McDonald’s has been less active in the beverage space than other chains, which often offer high-profit margin drinks.



Read more at Yahoo Finance: McDonald’s to close standalone beverage concept