Netflix adds OpenAI-powered search tool to revamped homepage and app

From CNBC: 2025-05-07 13:46:00

Netflix launched a new TV experience with a redesigned homepage for easier searching. Features include a vertical video feed for mobile viewing and AI integration with OpenAI for real-time recommendations. The updates will be available globally in the coming months. Netflix aims to help users discover more content in its library amidst stiff competition. Additionally, Netflix reported record paid memberships in January 2025, with revenue growing 13% in the first fiscal quarter of the year. The updates aim to enhance the user experience and make browsing for content more seamless for members. The AI enhancements will allow for tailored search results based on member preferences, making it easier to find the perfect show or movie to watch.



Read more at CNBC: Netflix adds OpenAI-powered search tool to revamped homepage and app