From CNBC: 2025-05-20 13:27:00

NFL Commissioner Roger Goodell announced plans to potentially have the league play up to 16 games abroad within the next 5 years at the CNBC CEO Council Summit. The NFL has a growing international presence, with 7 international games scheduled for 2025. Goodell sees international expansion as a significant opportunity due to the league’s 200 million U.S. fans.

Goodell also discussed the rise of private equity in the NFL, with select firms now able to own up to a 10% stake in teams. The league is considering allowing more private equity firms to invest, citing demand and liquidity benefits for teams. Goodell highlighted the positive impact private equity has had on team finances.

Team valuations in the NFL have skyrocketed, with the average club worth $6.49 billion. The league generated a record $23 billion in revenue in 2024. The San Francisco 49ers recently sold a 6.2% stake in the team at a valuation exceeding $8.5 billion. Goodell noted the popularity of the league’s business model and the optimism surrounding future franchise values.

Despite economic challenges like tariffs and inflation, Goodell is confident in the NFL’s resilience. He believes live sports, including the NFL, are in a unique category that maintains strong demand even during uncertain economic times. Goodell remains optimistic about the league’s ability to weather economic challenges and maintain its popularity among fans.



Read more at CNBC: NFL Commissioner Roger Goodell could double international games