Ralph Lauren considers raising prices in response to decreased sales projection due to tariffs

From Yahoo Finance: 2025-05-22 20:49:00

Ralph Lauren Corporation warns of limited sales growth for fiscal 2026 due to increased tariffs by the Trump administration, prompting consideration of price increases to counter cost constraints.

CEO Patrice Louvet reveals plans for additional pricing actions in 2025 and 2026 to combat tariff-related challenges affecting revenue growth expectations.

Despite surpassing Q4 projections with revenue of $1.70 billion and adjusted earnings of $2.27 per share, Ralph Lauren Corporation predicts low single-digit revenue growth, impacted by high tariffs affecting input costs and customer spending.

Geopolitical uncertainties and a shifting global consumer mood may affect demand for American heritage goods, but Ralph Lauren Corporation continues to invest in branding initiatives to maintain interest in Polo and Purple Label products.

While Ralph Lauren Corporation shows potential for growth, some analysts believe other AI stocks offer higher returns with limited downside risk, urging investors to explore alternatives for promising investment opportunities.



Read more at Yahoo Finance: Ralph Lauren Considers Raising Prices Since Tariffs are Hurting its Sales Projection