Restaurant Brands International Inc. (QSR)’s Burger King Turns Up the Heat with Dragon Whopper and Family-First Marketing Blitz
From Yahoo Finance: 2025-05-22 19:13:00
Burger King launches movie-themed menu items tied to How to Train Your Dragon to target families in the U.S. amid a 1.1% same-store sales drop in Q1. The chain aims to drive foot traffic and increase average checks through tie-ins to popular films like Spider-Man and Addams Family.
Burger King’s parent company, Restaurant Brands International Inc., focuses on a “family-first” strategy with recent operational investments and a buyout of its largest U.S. franchisee. The chain aims to appeal to health-conscious parents by using natural ingredients in response to rising scrutiny of artificial dyes.
Burger King plans more aggressive promotions and a major partnership for late 2025. While facing macro headwinds similar to competitors MCD and WEN, the chain leverages movie partnerships and revamped marketing to regain market share and build customer loyalty.
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