From CNBC: 2025-05-04 08:00:00

Retailers are using Trump’s trade war as a marketing strategy to urge consumers to buy now before potential price increases or shortages. Experts expect consumer spending to fall, leading to challenges for companies. Some brands like Bare Necessities are offering pre-tariff sales, while others like Beis are uncertain about future price changes.

Smaller brands without global supply chain options could be hit harder by tariffs. Pre-tariff promotions may have boosted March spending data, with some consumers making big purchases like cars before prices rise. Brands like Beis are using humor to discuss tariffs and encourage shoppers to make purchases now while prices remain stable.

Humor is a strategic approach for brands to avoid alienating customers based on political beliefs related to tariffs. By using humor to diffuse political tensions, brands can focus on offering good deals and encouraging customers to take advantage of current pricing. 1. The unemployment rate in the United States has dropped to 5.8% in May, with 559,000 jobs added. This marks a significant improvement in the job market, driven by a strong rebound in the hospitality and leisure sectors.

2. Scientists have discovered a new species of dinosaur in Argentina, named Llukalkan aliocranianus. This ferocious predator had keen senses and sharp teeth, measuring about 16 feet long and weighing around 1,100 pounds.

3. The COVID-19 vaccine developed by Pfizer and BioNTech has been found to be 100% effective in preventing illness in adolescents aged 12 to 15. This promising result could lead to the expansion of vaccine eligibility to younger age groups.

4. The European Union has announced plans to reopen its borders to vaccinated travelers from countries with low COVID-19 infection rates. This move is aimed at reviving the tourism industry and boosting economic recovery in the region.



Read more at CNBC: Retailers urge shoppers to buy before Trump tariffs raise prices