From Yahoo Finance: 2025-05-26 10:58:00

Smoothie King has appointed Gavin Felder as its new president, who has been with the company since May 2024 and will continue as CFO. CEO Wan Kim praised Felder’s leadership and impact on the brand’s success. Felder aims to drive growth and innovation in his new role, building on Smoothie King’s Clean Blends promise and guest experience.

Felder brings over 20 years of leadership experience, including roles at Yum! Brands and KFC Global. This announcement follows Smoothie King’s Q1 2025 performance with new store openings and commitments. The brand is expanding its footprint, enhancing guest experience, and introducing new products like the Hydration category with electrolyte-packed smoothies.

In addition to Gavin Felder’s appointment, Smoothie King welcomed Claudia Schaefer as the new chief marketing officer in January. The brand is focused on growth, innovation, and expanding its executive team to drive success. The recent leadership changes and product launches highlight Smoothie King’s commitment to excellence and growth in the health and fitness sector.



Read more at Yahoo Finance: Smoothie King names Gavin Felder as new president