From GlobeNewswire: 2025-05-28 10:00:00

The Social Media Listening Market was valued at $8.36 billion in 2023, expected to reach $27.63 billion by 2032, with a 14.27% CAGR. Major players include Brandwatch, IBM, Google, and Salesforce. The market’s growth is driven by rising demand for real-time consumer insights. Sentiment analysis tools fuel rapid growth in customer engagement.

The U.S. Social Media Listening Market was worth $2.29 billion in 2023, projected to reach $7.37 billion by 2032, with a CAGR of 13.88%. The market growth is fueled by the need for data-driven insights for better customer engagement and marketing strategy. Technological advancements in sentiment analysis and NLP strengthen the marketplace.

Key drivers behind the booming Social Media Listening Market include real-time insights, data-driven marketing strategies, quick crisis response, competitive benchmarking, and AI-enhanced predictive analytics. These factors reshape how brands assess the market and predict consumer behavior, giving them a competitive edge.

In 2023, the Software segment accounted for 64% of market revenue, driven by AI-driven analytics tools and automation technologies. The Services segment is expected to grow at a CAGR of 15.31% from 2024 to 2032, due to increasing demand for bespoke consultation and advanced analytics.

In 2023, the Retail & E-commerce sector held the largest market share of around 25%, relying on immediate customer feedback. The Travel and Hospitality sector is projected to grow with the fastest CAGR of 17.99% between 2024–2032, leveraging social media listening for managing reputation and adjusting offerings.

Brand Management accounted for 26% of revenue in 2023, focusing on maintaining public image consistency. Product Development and Innovation is expected to grow the fastest with a CAGR of 17.61%, as companies use social media feedback to track trends and create new products. A consumer-centric innovation approach is transforming how companies bring products to market. The Social Media Listening Market is segmented by solutions, applications, and verticals, with North America leading and Asia Pacific growing rapidly. Recent developments include new monitoring capabilities and audience analysis tools. For more insights, refer to the comprehensive analysis and outlook available for purchase. SNS Insider is a leading market research agency offering valuable insights and reports on various industries. Related reports cover the U.S. Generative AI Chipset Market, AI Text Generator Market, and Virtual Machine Market projections for 2032.



Read more at GlobeNewswire: Social Media Listening Market Size to Surpass USD 27.63