Sony expects flat profit due to tariffs, but plans for share buyback and entertainment focus

From Yahoo Finance: 2025-05-13 23:08:00

Sony expects a 0.3% rise in operating profit to 1.28 trillion yen, despite a 100 billion yen hit from Trump’s trade war. Shares surged 3.7% after the announcement and Sony plans to buy back 100 million shares for 250 billion yen.

President Totoki is focusing on entertainment, with a partial spin-off of the financial unit set for September 29. PlayStation 5 sales dropped by 38% in the last quarter, but Sony raised prices in Europe and plans to increase profit by 16% this year.

“Ghost of Yotei” is set to launch in October, following the success of “Ghost of Tsushima.” Take-Two Interactive delayed the release of “Grand Theft Auto VI” to May 2026, while Nintendo expects to sell 15 million units of the Switch 2 launching on June 5. Sony’s operating profit rose 16% to 1.4 trillion yen.

Read more: Sony forecasts flat profit this year as tariffs hit