Toy manufacturing won't move to U.S., but Mattel plans to raise prices to offset tariffs.

From CNBC: 2025-05-06 12:30:00

President Donald Trump’s 145% tariffs on China aim to bring manufacturing back to the U.S., but this is unlikely for toys, says Mattel CEO Ynon Kreiz. Mattel has been diversifying its global manufacturing for years, reducing China’s share to less than 40%. The company plans to offset tariff costs by raising prices in the U.S.

Despite efforts to keep costs low, Mattel expects to raise prices on some toys due to the trade war. The company aims to maintain 40-50% of its products under $20. Since the tariffs were announced, Mattel’s stock has dropped by 19%. Kreiz emphasizes creating quality products at affordable prices for consumers.



Read more at CNBC: Toy manufacturing won’t come to U.S., but price hikes will