Why Thrivent Wants to Hire Nearly 600 Advisors this Year

From Yahoo Finance: 2025-05-29 06:05:00

Thrivent plans to hire nearly 600 wealth managers by 2025, aiming to increase its advisor pool by 2% this year, surpassing industry average growth rates. This move is in response to a rising demand for financial guidance from younger clients and a shrinking pipeline of financial advisors.

McKinsey predicts a shortage of over 100,000 wealth managers by 2034, creating a competitive market for talent in the financial services industry. Thrivent, with 3,200 client-facing advisors, is actively seeking experienced and new advisors to meet client needs and expand their regional offices.

Thrivent’s recruitment efforts coincide with other firms poaching talent from LPL Financial, including Cetera and Ameriprise. The organization is strategically expanding in key cities like Atlanta, Dallas, Milwaukee, and Minneapolis to remotely service clients nationwide. This competitive market is expected to continue, driving Thrivent’s investment in growth to meet client demands.



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