From Yahoo Finance: 2025-05-29 05:49:00

Yoshinoya America appoints Paul Nishiyama as president, effective June 1. The brand has around 100 units in the U.S. and over 2,000 worldwide. Nishiyama brings experience from Better Buzz Coffee and Rubio’s, aiming to drive growth and profitability for Yoshinoya amid recent struggles.

Yoshinoya has faced challenges with unit growth in recent years. The brand saw a decline from 106 units in 2021 to 100 in 2024. Nishiyama’s appointment follows the brand’s efforts to revitalize its presence in the U.S. market, focusing on menu trends like bowl-based meals to attract customers post-COVID.

The National Restaurant Association predicts a strong year for Asian concepts in 2025, with Japanese brands already well-established in the U.S. Yoshinoya, known for its Gyudon Beef Bowls, may benefit from market trends and expand its footprint in the U.S. to capitalize on the growing interest in Asian cuisine.

Read more: Yoshinoya America hires Better Buzz Coffee exec as president