3 Toys & Games Stocks to Keep an Eye on Amid Rising US Sales – June 9, 2025

From Zacks Investment Research: 2025-06-09 08:54:00

The Zacks Toys – Games – Hobbies industry is benefiting from the demand for smart toys, STEM toys, sports toys, and fashion dolls. Companies like Hasbro, Mattel, and JAKKS Pacific are expected to gain from these trends. The industry is focusing on digital initiatives and international expansion for growth. U.S. toy sales have increased, driven by adult demand for trading cards and building sets. However, rising costs due to inflation remain a concern. The industry has outperformed the S&P 500 and is currently trading at a lower valuation. Three Zacks toy stocks to watch are JAKKS Pacific, Mattel, and Hasbro.



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