Accenture is giving consulting a new name as it doubles down on AI: ‘reinvention services’
From Yahoo Finance: 2025-06-21 00:47:00
Accenture CEO Julie Sweet announced plans to focus on AI by merging departments into “reinvention services.” Despite a 6% drop in bookings, the firm reported an 8% increase in revenue to $17.7 billion. Sweet highlighted AI as a key area for growth, with plans to streamline services starting September 1.
The global consulting firm, Accenture, is rebranding its consulting division as “reinvention services” after reporting positive earnings for the third fiscal quarter of 2025. Despite a decrease in new bookings, CEO Julie Sweet emphasized the firm’s strong performance and potential in the AI sector.
Sweet shared examples of Accenture’s AI-driven projects, including partnering with Fincantieri to launch the first AI-powered ship in 2025. The firm also modernized manufacturing for Bel cheese and collaborated with Vale to expedite environmental permits. Additionally, they are creating AI-generated 3D avatars for coffee brands like Nescafé.
Accenture is doubling down on AI with the launch of “reinvention services,” a new business division. Despite a drop in bookings, the firm reported an 8% increase in revenue to $17.7 billion. CEO Julie Sweet emphasized the potential for growth in AI and the streamlining of services to maximize its impact.
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