AI’s Potential Marketing Payoffs Come With Outsize Brand Risks
From Yahoo Finance: 2025-06-05 11:15:00
AI is revolutionizing marketing, with Meta aiming to fully automate ad creation and targeting by 2026. This can save costs and boost efficiency, especially for startups. However, challenges like accuracy, bias, and loss of creative control remain. Human oversight is crucial to ensure AI doesn’t erode human judgment or brand reputation.
Read more: AI’s Potential Marketing Payoffs Come With Outsize Brand Risks