From Nasdaq: 2025-06-16 03:04:00

Amazon Ads and Roku have partnered to offer advertisers access to the largest CTV audience in the U.S. through Amazon DSP. The integration allows for better targeting and measurement across different streaming platforms and devices, improving performance for advertisers. This collaboration is expected to reach 80 million U.S. CTV households, covering top streaming platforms and major publishers.

Advertisers using Amazon DSP will have access to the new solution from the fourth quarter of 2025. The partnership between Amazon Ads and Roku aims to enhance addressability and offer improved performance, planning, optimization, and measurement for advertisers targeting logged-in viewers across various streaming services. This capability will only be available through Amazon DSP in the U.S.

With this collaboration, advertisers can now reach the same individual across different streaming platforms and devices, enhancing their CTV advertising strategies. The partnership between Amazon Ads and Roku is expected to benefit agencies and brands using Amazon DSP by driving full-funnel campaign outcomes and eliminating media waste. This collaboration aims to provide greater efficiency and higher performance for advertisers.



Read more at Nasdaq: Amazon Ads, Roku Team Up To Expand Connected TV Advertising Reach