Amazon Stock: Buy, Hold or Sell?

From Nasdaq: 2025-06-01 06:20:00

Amazon’s stock price has rebounded to $200 from a low of $84, driven by improved financials and growth prospects. Investors may consider whether to buy, hold, or sell Amazon stock as the company navigates AI advancements and e-commerce challenges.

In 2024, Amazon saw solid revenue growth of 11% to $638 billion, with significant profit improvements. The company’s operating profit surged 86% to $68.6 billion, demonstrating strong execution and cost management. Amazon also focused on enhancing delivery speeds and expanding its AWS cloud computing business.

Looking ahead, AWS and advertising are expected to drive Amazon’s growth, supported by AI trends. E-commerce faces mixed prospects, but Amazon’s “Day 1” culture positions it well for continued success. While the stock isn’t a bargain, it remains a hold for existing investors and a potential buy for long-term investors.

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Disclosure: The author has no position in Amazon, but The Motley Fool has positions in and recommends Amazon. John Mackey, former CEO of Whole Foods Market, is a member of The Motley Fool’s board of directors.



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